"Cybersecurity? Nah, I'm Good": 5 Excuses That Could Cost You Everything

Prioritize cybersecurity investment to safeguard against digital threats—it's essential protection.

You’d be surprised (or maybe not) how many times I've heard a version of this: “Cybersecurity? Nah, I’m good.” Usually followed by a confident smile, a shrug, or worse—“I’ve got antivirus, I’m untouchable.”

Spoiler alert: No, you're not.

Let’s have a little fun (with a serious message) and unpack the Top 5 excuses people give for avoiding cybersecurity investments—and why these excuses might just be the most expensive business decisions you’ll ever make.

1. "We're too small to be a target."

Translation: "I don’t think cybercriminals use Google."

Rebuttal: Hackers aren’t scrolling through Forbes looking for their next victim—they’re casting digital nets looking for anyone with weak security. Small businesses are actually prime targets because they often lack the defenses of big enterprises. It’s not personal. It’s profitable.

Think of it this way: you’re not too small to get hacked; you’re just too small to afford the fallout.

2. "We already have antivirus."

Translation: "I installed something in 2013, so I’m basically Fort Knox."

Rebuttal: Having antivirus software is a good start. But cybersecurity in 2025 is about layered defenses—endpoint protection, patch management, backup and disaster recovery, user training, and more. Modern threats don’t knock politely at the front door; they crawl through windows you forgot were open.

Would you rely on a single lock to protect your house in a zombie apocalypse? Didn’t think so.

A hacker experiencing frustration when faced with robust cybersecurity defenses while trying to breach a secured device.

3. "We don’t have anything worth stealing."

Translation: "Our data is boring, and no one wants it."

Rebuttal: Let’s be clear—your data is valuable because it exists. Personal info, client lists, emails, billing info, intellectual property... even your grandma’s cookie recipe stored in Google Drive could be fair game if it helps attackers scam someone. And let’s not forget ransomware: criminals don’t care what the data is—they just know you need it back.

So yes, even your "boring" spreadsheets matter.

4. "Cybersecurity is too expensive."

Translation: "I’ll roll the dice and hope nothing bad happens."

Rebuttal: Would you skip car insurance because you’re a great driver? Probably not. Good cybersecurity is a form of business insurance—it protects your operations, reputation, and bottom line.

The real question isn’t "Can we afford cybersecurity?" It’s: "Can we afford a breach?" (Answer: Probably not.)

5. "We’ll deal with it when something happens."

Translation: "I only buy fire extinguishers during the fire."

Rebuttal: Incident response during a breach is like trying to build a parachute after you’ve jumped. Proactive cybersecurity is always cheaper, faster, and less painful than reactive damage control.

Cybercriminals are counting on businesses being reactive instead of prepared. Don’t give them the satisfaction.

Final Thoughts

At Runtime Fitness, we get it—cybersecurity doesn’t always feel urgent... until it suddenly is. We’re here to change that. Whether you’re a solopreneur, a local nonprofit, or a growing small business, you deserve protection that fits your size and your budget.

Let’s ditch the excuses and start securing what matters. Because in a world of automated threats, human error, and digital chaos, doing nothing is the riskiest move of all.

Need help getting started? Let’s talk. We’ll even let you keep your cookie recipe.

https://www.runtimefitness.com